Certified Sales and Marketing Professional

Certified
Sales and Marketing Professional

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Programme Overview

The Certified Sales and Marketing Professional program, developed in collaboration with the Chartered Management Institute (CMI), UK, is an intensive two-month course designed to enhance professionals’ expertise in sales and marketing. This program awards participants the prestigious Certified Sales and Marketing Professional certificate from CMI, recognizing their advanced skills in this crucial field. It offers a comprehensive exploration of key sales and marketing concepts, with a focus on their practical application in a professional business environment.

Throughout the course, learners will gain a deep understanding of essential topics such as market analysis, consumer behaviour, branding, digital marketing strategies, sales techniques, and customer relationship management. The curriculum combines both theoretical knowledge and practical experience, equipping participants with the tools necessary to create and implement successful sales and marketing strategies.

Key Learnings

Understand fundamental concepts such as market analysis, consumer behaviour, and branding in a professional business context.
Grasp the marketing cycle and its impact on strategic planning and execution.
Develop and implement effective sales and marketing strategies, including the application of the marketing mix.
Utilize distinct marketing tools and techniques to enhance brand visibility and optimize sales performance.
Master basic selling techniques and the art of influence and persuasion to boost customer acquisition and engagement.
Build and maintain strong customer relationships through strategic management and clear, effective communication.